Subscribe to our newsletter to stay up to date with the WeStrive Blog & Podcast
Online personal training has become increasingly popular in recent years, and it's not hard to see why. It offers clients the flexibility to work out from anywhere and at any time, while also giving personal trainers the opportunity to expand their reach beyond just their local area.
But with this increased popularity comes increased competition, and to be successful as an online personal trainer, you need to be extremely good at what you do. In this blog post, we'll explore some of the key factors that can help you be a great online personal trainer and build a thriving business.
As with any business, it's essential to develop a clear brand and message that resonates with your target audience. Take the time to identify what makes you unique as a personal trainer, and then develop your brand and message around that.
Your brand should be reflected in your website, social media profiles, and all other communications. It should be consistent, memorable, and speak directly to your ideal client.
Your website is your online storefront, and it needs to be professional, easy to navigate, and visually appealing. Your website should include information about your services, your experience, your pricing, and your contact information.
You may also want to include testimonials from satisfied clients, as well as before and after photos that showcase the results you've helped clients achieve. And don't forget to include a call to action, inviting visitors to book a consultation or purchase a training package.
The good news is that WeStrive provides you with a free website building tool.
One of the key advantages of online personal training is the ability to offer personalized training plans to clients. Unlike in-person training, where you might work with a client for an hour or two each week, online training allows you to create customized plans that clients can follow on their own time.
To be successful in this area, you need to be able to create training plans that are tailored to each client's unique needs and goals. This may involve conducting a detailed initial consultation, reviewing client health history, and staying in regular communication to track progress and adjust plans as needed.
Get started on WeStrive and you'll be able to instantly start building programs with our database of over 2000 photos and videos.
In addition to personalized training plans, online personal training clients also benefit from ongoing support and motivation. This may include regular check-ins, feedback on workouts, and encouragement to stay on track.
To be an effective online personal trainer, you need to be able to build strong relationships with your clients, even if you never meet them in person. This means being responsive, compassionate, and empathetic, and understanding the challenges that clients may face on their fitness journey.
With WeStrive, you can automate check-ins, weekly surveys, and so much more.
The fitness industry is constantly evolving, and as an online personal trainer, it's essential to stay up to date on the latest trends and research. This may involve attending industry conferences, reading industry publications, and participating in continuing education courses.
By staying current on industry trends and research, you'll be better equipped to provide your clients with the most effective and innovative training techniques.
Social media can be a powerful tool for building your brand as an online personal trainer. By creating compelling content that speaks to your target audience, you can attract new clients, build relationships with existing clients, and establish yourself as an expert in your field.
Some effective social media strategies for personal trainers include sharing before and after photos, creating instructional videos, offering tips and advice, and engaging with followers in the comments.
Finally, to be an extremely good online personal trainer, you need to be open to feedback and continuously seeking ways to improve. Ask your clients for feedback on their experience working with you, and use that feedback to make adjustments to your approach.
--
Are you new to personal training? Read these articles to get started on growing your business:
About the Author:
Cory McKane
Cory is a huge fan of fitness - and an even bigger fan of helping you with your fitness. He's started on his journey with WeStrive back in 2015 and has been building it ever since.
